Microlog is a European industry leader in providing unattended payment solutions across multiple sectors, including ticketing, healthcare, shopping centers, parking, and ski passes. Among their diverse offerings is a digital marketplace dedicated to gift cards.

Provided urgent tech support.

Increased overall system reliability.

Enhanced customer experience.

Streamlined buying process.

Reduced the number of bugs.

Developed a brand new, cloud-based webshop 2.0.

BOOSTING SALES THROUGH IMPROVED USABILITY: MICROLOG'S DIGITAL MAKEOVER

This is the story of building trust through transformation that began with the small emergency fixes and ended as a long-term partnership. Microlog's initial struggle was with an outdated, bug-ridden, and mobile-unfriendly application for selling gift cards. That's when KOIA stepped in as a trusted tech partner, turning a stumbling block into a stepping stone for the company.

THE BUSINESS CHALLENGE

Microlog had an outdated web application that was causing operational inefficiencies and poor customer experience. The app was written in old and cumbersome technology that not only frustrated end-users but also made regular maintenance a complicated task.

This lead to:

Declining User Engagement: The outdated and non-mobile-friendly application led to a drop in customer engagement and satisfaction rates.

Maintenance Woes: Difficult and costly maintenance and updates of the platform due to using outdated tech stack.

Loss of Competitive Edge: As competitors moved to more modern solutions, Microlog was at risk of becoming increasingly irrelevant in a rapidly evolving market.

Erosion of Trust: Frequent bugs and system failures were eroding trust among both clients and end-users, impacting the company's reputation.

Limited Scalability: The existing technology stack limited the platform's ability to scale, affecting the company's growth potential.

Solution

KOIA entered as a rescue support partner to fix immediate bugs and glitches in the legacy system. While doing it we have noticed a lot of issues and opportunities for the business to perform better. We shared our ideas with the Microlog team. As KOIA built a level of trust through this initial involvement, it led to a larger project: a complete redesign and ultimately the development of a brand new, cloud-based Microlog WebShop 2.0.

Key achievements

Strengthened the stability of the legacy platform by introducing small features and reducing the number of bugs.

Conducted a minor redesign to meet the immediate needs of Microlog's clients.

Performed multiple workshops to absorb the vision for the new platform.

Delivered comprehensive UI/UX designs for the new platform, enhancing the client buying experience.

Seamlessly transitioned Microlog to the cloud, setting them up for scalable growth.

Kickstarted the development of a new application from scratch, indicating a complete tech transformation.

BOOSTING SALES THROUGH IMPROVED USABILITY: MICROLOG'S DIGITAL MAKEOVER

THE BUSINESS CHALLENGE

Solution

Process

Key achievements

Let’s Explore
What we can do together

BOOSTING SALES THROUGH IMPROVED USABILITY: MICROLOG'S DIGITAL MAKEOVER

THE BUSINESS CHALLENGE

Solution

Process

Key achievements

Let’s ExploreWhat we can do together

Let’s Explore
What we can do together